If no one raises objection for two months, it will acquire the trademark right. It won an appeal that it had filed with the Intellectual Property Trial and Appeal Board in January 2020, which recognized its property right when the term is used with its green-colored logo. The company had applied for the trademark in 2018 but was denied. Maeil Business Newspaper learned via the Korea Intellectual Property Rights Information Service (KIPRIS) that Naver submitted a trademark application for ‘webtoon’ on March 10. has applied for trademark right for ‘webtoon,’ a name for the company’s digital comic service that combines ‘web’ and ‘cartoon’ in Korea after acquiring the right in other markets including the United States and Japan.
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